The challenge
A fragmented experience was becoming an operating constraint.
Manual movement between fragmented tools created delays, inconsistent records, and little visibility into where a prospect failed to reach a campaign.
GTM Operations System · Confidential B2B growth agency
A controlled data pipeline from prospect research to outreach.
An orchestrated workflow that connects lead sourcing, enrichment, storage, CRM updates, and multichannel campaign tools.
Audit a similar bottleneckProspect-to-outreach system map
01Lead sources
02Clay enrichment
03n8n orchestration
04Supabase state
05CRM and outreach
The solution
One architecture with clear ownership at every layer.
We placed deterministic workflow logic in n8n, persisted state in Supabase, and connected enrichment, CRM, email, and LinkedIn tools through observable steps.
Verified impact
What changed after delivery.
Quantitative metrics remain private until they can be published with supporting evidence.
- Prospect enrichment runs without manual handoffs
- Lead and campaign state is visible in a shared data layer
- Failures can be isolated without restarting the entire process
Technology in context
Tools chosen for the workflow—not for a logo wall.
01Lead sources
02Clay enrichment
03n8n orchestration
04Supabase state
05CRM and outreach
Your operation will be different