The challenge
A fragmented experience was becoming an operating constraint.
Manual movement between fragmented tools created delays, inconsistent records, and little visibility into where a prospect failed to reach a campaign.
GTM Operations System · Confidential client engagement
A controlled data pipeline from prospect research to outreach.
An orchestrated workflow that connects lead sourcing, enrichment, storage, CRM updates, and multichannel campaign tools.
Prospect-to-outreach system map
01Lead sources
02Clay enrichment
03n8n orchestration
04Supabase state
05CRM and outreach
98.8%
Enrichment Accuracy
85%
Manual Effort Reduction
< 30 sec
Sync Latency
Operational transformation
From manual friction to an automated system.
Before: Manual Bottleneck
Growth teams spent hours manually exporting CSVs from Clay, cleaning headers in Excel, and uploading to email tools.
After: Puna System
Fully automated pipeline syncing leads from enrichment to CRM to outreach sequences with automated verification.
The solution
One architecture with clear ownership at every layer.
We placed deterministic workflow logic in n8n, persisted state in Supabase, and connected enrichment, CRM, email, and LinkedIn tools through observable steps.
Verified impact
What changed after delivery.
Real outcomes delivered for operational teams and end users.
- Prospect enrichment runs without manual handoffs
- Lead and campaign state is visible in a shared data layer
- Failures can be isolated without restarting the entire process
Technology in context
Tools chosen for the workflow—not for a logo wall.
01Lead sources
02Clay enrichment
03n8n orchestration
04Supabase state
05CRM and outreach
Your operation will be different