PunaTech
ESPrefer writing? Send a short noteMap the bottleneck in 15 min

Focused capability · Custom B2B software · Software factory

Custom software for operations that need their own product.

We design and ship web platforms, internal tools, and customer portals around the workflows, roles, and permissions your business actually needs—not another generic template. Lab SaaS proves execution; client delivery is the business.

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Reference architecture

The operating problem

Signals this service may be useful.

  • Spreadsheets acting as a critical system
  • Disconnected customer and internal experiences
  • Legacy interfaces that make simple work difficult
  • Off-the-shelf tools that force workarounds on core workflows

Who this is for / when to hire

Hire a custom software / software-factory engagement when a critical workflow needs roles, data rules, or integrations that standard tools cannot support cleanly—or when spreadsheets and disconnected portals have become the real system of record. Fit: PyME and mid-market B2B teams that need internal tools, operations portals, or a customer-facing product their stack does not already provide.

What we build

  • Internal tools and ops dashboards
  • Customer / partner portals with real permissions
  • Workflow-shaped B2B web applications
  • Custom layers that extend (not blindly replace) your current stack

We start with the bottleneck and the smallest useful scope. Factory delivery means reviewable increments, visible technical decisions, and a maintainable foundation—not a black-box handoff.

How engagement works

  • Discover — Map workflow, data, risks, and the business outcome that matters.
  • Design — Smallest useful scope, architecture, and user journey.
  • Build — Ship in reviewable increments with QA.
  • Launch — Deploy, document, measure adoption, define the next improvement.

Ownership of code, infrastructure, and access is explicit in the proposal. No hidden lock-in.

What you receive

A focused product with maintainable architecture, clear roles, and fewer operational workarounds—software your team can own.

  • 01

    Product scope and interaction design

  • 02

    Frontend, backend, database, and deployment

  • 03

    Testing, documentation, and launch support

  • 04

    Explicit ownership of repos, access, and handoff

Proof from related work

Proof from related work

Client names can stay private. Outcomes and architecture stay concrete. Lab demos are labeled as such.

Client delivery

Project Altiplano

Project Altiplano — one platform for education, users, and specialized application workflows

Read the case study

Lab demo

StarPress

StarPress — local commerce reviews-to-revenue product (Lab · execution proof)

Read the case study

Lab demo

Viralyt

Viralyt — YouTube outlier intelligence product (Lab · execution proof)

Read the case study

Related work

Project Altiplano

One platform for education, users, and specialized financial tools.

A full-stack platform that brings learning content, account management, and application workflows into one consistent experience.

Read the case study

Project codename · Client identity withheld

  1. When to leave Zapier or n8n for custom software
  2. How to audit a CRM integration and commercial follow-up workflow

FAQ

FAQ

When is custom software better than an off-the-shelf tool?

When a critical workflow needs roles, data rules, or integrations standard tools cannot support cleanly. We first check whether current tools can be connected or extended.

Do you replace our existing tools?

Usually no. We connect and extend first. Replacement only when the existing constraint makes it necessary.

Can we start with a small scope?

Yes. The first engagement should prove one useful outcome, expose integration risk, and leave a production-quality foundation.

Who owns the software and data?

Ownership, repos, infrastructure, access, and handoff are explicit in the proposal. No hidden lock-in.

How much does a project cost?

Focused discovery or a first internal tool can start below a full product build. Scope and risk set investment—we qualify budget privately, not with misleading packages.

A useful first conversation

In 15 minutes, we map the constraint and decide the useful next step.

Custom software, internal tools, or no build at all—honest framing.

Fifteen minutes. The bottleneck, the options, the next useful step.

Map the bottleneck in 15 minPrefer writing? Send a short note